Today we’ll explore why ‘Click here’ isn’t great for our readers. Art covers generative art, optical illusions, drawing toys and creative tools that run on a canvas. You usually don’t even need to rewrite your copy; you just need to move which words are part of the hyperlink. Modern user-focused copywriting favours device-agnostic, action-oriented verbs like View, Download, Read, or Explore.

If not ‘Click here’, perhaps you’ve used ‘Learn more’ or another repetitive hyperlink phrase. We believe designers are thinkers as much as they are makers. Hit the heart on a site you want to come back to. Hit the heart while viewing any site to add it to your favorites, and everything you land on is kept in your history. The default All mode mixes art and fun. The shuffle works through every site in a category before it repeats any of them, and it remembers where it got to between visits, so every press is a fresh discovery.

That’s Colleen’s cue to press a button if she wants to hear only a list of the linked phrases on the page. If several links on a page say, “click here,” we have to remember the context of each one. “Since we’ve been working together, the response time from my account manager and her team has been impressive. The Click Here team is always available and easy to get in touch with”

Published in UX Collective

The most straightforward answer is to use descriptive anchor text that tells users what’s on the other end of the link. As you’ll know if it’s ever happened to you, coming across the phrase “click here” can be very jarring when you’re using a touchscreen or remote control. Today, however, people access information from various devices, including smartphones, tablets, smart devices, watches, and even TVs.

• I would recommend the entire Click Here team to anyone that wants great customer service and growth.
• “Click here” forces everyone to work harder to establish the context of the link, but it’s especially hard on the visually impaired.
• The development of eye-tracking technologies has given us unrivaled insight into how users navigate online.
• Whether its search, social, video, CTV/OTT, or creative.
• Links written with unique and descriptive phrases don’t make us do the extra work of building this mental model as we read.

The user is forced to stop, look at the words before or after the link, and piece together what they are supposed to be clicking. If a user is scanning a page and sees click here, those words carry zero information. They are forced to guess, or back out and read the entire page line-by-line just to get the context. But while it feels like a harmless, quick way to guide your readers, those two little words are secretly doing a massive disservice to your content. You can get in touch here or on LinkedIn. In the second example, the writer has linked the word that describes his relationship to the destination site.

Our vision is to combine high-touch with high-tech  to be the best in the business

When nearly two-thirds of your audience is tapping, swiping, or using voice commands rather than “clicking” a mouse, using the word “click” makes you sound old-fashioned and out of touch. According to figures published by statistica in October 2025, web page views from mobile phones and tablets – which are usually mouse-less – accounted for around 62.6% of all web traffic in the United Kingdom (UK). The easiest way to write great links is to simply use the name of the destination page. That’s bad enough if you’re linking to other people, but when you’re linking to your own content? When you use “click here” for all your links, you’re removing half of the information Google uses to establish context.

Their eyes are naturally drawn to visual anchors like headers, bullet points, and bold, colored hyperlink text. For users with visual impairments who inkybet trustpilot rely on screen readers, navigating a document or webpage doesn’t always happen linearly from top to bottom. Here are four critical reasons why it’s time to retire the phrase for good, along with an incredibly easy fix.

"Click Here Digital has been fantastic to work with! Their team is knowledgeable, responsive, and really helped us improve our marketing strategy. Arianna Landry has been super helpful, easy to talk to, and always on top of things." Click Here Digital helps automotive, legal, enterprise, and growth-focused brands drive leads, calls, and revenue with SEO, paid media, and creative, powered by ClickIQ™, our real-time marketing intelligence platform. It’s an easy win, so think about the impact of the language you’re using.

Writing better links without “click here”

Writing “click here” not only ignores those other modes of navigation, but implies that other modes are not supported. Most of those visitors aren’t using a mouse. Why would you forfeit such an important opportunity to describe the content you’re linking to? This feature allows her to skim the page, just as we do when we let our gaze slide across the paragraph and focus on the links. Notice how it announces how many links are on each new page? They’re mostly used by people with visual impairments.

“Click Here Digital is an extension of our team. “A true partner who has my back…keeps a constant eye on my digital campaign…I highly recommend Click Here…” The entire staff is very professional, helpful and knowledgeable in all areas WEB. “I like the personal attention that I get from the team, especially from Bo and Chris. Real outcomes from real partnerships.